Empathy maps: What they are and how to create one
By Aimem on August 2, 2022
To be successful, an organization must know its customers perfectly; however, obtaining detailed information on each of them is practically impossible, so developing an empathy map will facilitate the process. The empathy map allows you to divide customers according to the needs, characteristics and behaviors they share, making it easier to identify potential customers. To find out what […]
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