Social Media Ads: 5 Ways to Create Effective Ads

Because the social media landscape is saturated with advertising , how do you stand out and capture the attention of your prospects?

To develop more effective social media ad campaigns, follow these 5 pro tips!

1. Know the different social platforms well

Facebook

• Short videos: Facebook recommends a length of 15 seconds.
• Images with a lot of text will have little reach. Make sure you have affixed – 20% text to your visuals.
• Consider seducing your customers by creating an offer on Facebook, especially if you manage an e-commerce site.

instagram

• Your ad should look like an Instagram post. Choose images and videos that reflect the authentic look of the platform.
• Try to capitalize on popular hashtags by including them in the posts you promote. That way, when someone searches for that hashtag, your post can be part of the conversation.
• Don't have a fabulous photo? Try creating an embellished quote image, Instagram users love them.

LinkedIn

• LinkedIn allows you to create up to 15 different advertisements. Try different titles, texts and images to see what resonates with your target audience.
• When composing a Sponsored InMail , keep your subject lines short, relevant, and benefit-focused. Keep the tone conversational and human, and consider using LinkedIn's option to autofill the recipient's names in the message.

Snapchat

• Create geofilters with the built-in assets in Snapchat's builder, or design something completely custom.
• Make sure your geofilters and stickers are exciting enough for users. You can also consider taking into account special events and times of the year.

2. Know your target audience well

Before you start advertising on social networks , be sure to know the profile of your prospects and customers. Each platform allows you to precisely and strategically target your audience. To get maximum ROI, you need to show your ads to an audience clearly defined by their socio-demographic criteria, their passions, their work, their gender or their connection habits. The criteria depend on your activity.

Each network offers slightly different targeting options, but you can usually specify the location, gender, and age range of your ideal audience. The goal of targeting is to get the most out of your ad spend and show relevant content to citizens of the social world.

However, when creating your audience, keep an eye on the estimated audience size (most networks display this information). Getting too specific can prevent some potential customers from seeing your ad.

3. Improve your Quality Rating

Quality Score is a metric Google uses to assess the quality and relevance of your keywords and PPC ads. At Facebook, there is a similar score, called “Relevancy Score”, which indicates the relevance of your ad. Twitter also has this feature under the name “quality-adjusted offer”.

Whatever name you give it, the Quality Score is a crucial measure to optimize the impact of your Twitter and Facebook Ads. Change the visuals, call-to-action or target to increase the score, as well as your engagement rates.

4. Play on emotions

The core of your social strategy is to focus on user experience. On social media, the first part of this experience is the creative element, the visual and, therefore, the emotional response.

Humans are quick to respond emotionally to visual stimuli. These reactions can range from curiosity to humor to amusement or charm. Emotions are contagious and often arouse sharing. An interaction that increases your notoriety!

In your Social Media Ads, remember to play on the emotion of your audience to provoke a reaction: click on a link, comment, share the publication...

5. Take care of the visuals

You will promote your brand to prospects, who may have never heard of your products. How do you ensure that your ads create the desired perception of your business and prompt them to action? It's about making a good first impression. The first thing they'll see when your ad appears in the feed is the visual.

Choosing the “right” image or animation is extremely important. A visual that will capture their attention and send a message consistent with your objectives. Thanks to it, you set specific visual cues that immediately define your brand in the minds of your audience.

Always remember to test your advertising campaigns! Run multiple versions of the same ad to find the one that drives the most conversions. This is the best solution for your social media ads to offer a high ROI. To save time, you can also ask an advertising expert on Codeur.com to help you create your advertising campaigns.