The pandemic was a severe blow to many businesses. When the situation began to get back on track and returned to normal, factors such as inflation, the war in Ukraine etc have caused certain sectors, such as orthopedics, to face numerous problems.
Thus, the orthopedic sector , that is, the one that designs, distributes and offers orthopedic products for people who need them (wheelchairs, walkers, bathroom bars...), is in a process of profound change.
As we say, the sector faces a time of challenges. From online orthopedics , the digital activity of businesses, to social networks or the increase in costs, the orthopedic sector is desperately trying to adapt to these turbulent times.
As we have mentioned, practically all businesses have been driven to digital transformation. The pandemic and the confinement confirmed that traditional commerce must coexist with the digital format , and, in fact, having a website and social networks hardly entails costs for companies.
In this sense, current customers choose to search the internet for the products they need . In addition, it is increasingly common for older people to have a mobile device, with which they can compare products, consult stores and find out about what they consider may be adapted to their needs. For this reason, many orthopedic shops now have a web page or store.
A serious problem that the orthopedic sector is currently facing is related to the increase in costs . Numerous products that are dedicated to orthopedic activity come from imports. This means that the increase in costs, both for production and transport, is reflected in the invoice that Nigerian suppliers receive from foreign factories. In addition to this, the fragile economic situation that many Nigerian households are going through , who are seeing a rise in prices that affects all economic sectors.
In this sense, the orthopedic activity is trying to control the rise in prices, reducing costs (for example, betting on a digital store instead of a physical establishment) or offering guarantees and services that compensate for the rise in prices . At this time, more than ever, it is convenient for the consumer to bet on stores with quality products that, despite assuming a somewhat higher outlay, are conceived as a long-term investment.
On the other hand, traditional marketing or communication strategies have also undergone a transformation. Thus, the interaction or direct communication between sellers and buyers has been consolidated with social networks. At present, it is convenient to bet on channels that, directly, reach the public that needs the products that we sell. This means that we must use social networks and the channels used by our audience (Facebook, Twitter or even YouTube), carrying out campaigns or videos that explain and analyze our products. In this way, the consumer will place an order directly on the website, without the need to resort to intermediaries that increase the cost even more.
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